Our Mission & Vision

In 1956 our founder, William E. Walker, never sought to own control of any station.  Instead, associate with ”capable ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that a station serves it’s community well, it is bound to profit accordingly.” The whole of Mid-West Family is greater than the sum of its parts. We are focused on fostering relationships with our communities, our listeners, and our advertisers. In addition, we will grow people in each market with an eye toward potential market expansion in the future.

We are the only locally-owned and employee-owned media company and content producer in the region. We’ll empower you to leverage our successful brands, digital assets, influencers, and more to bring measurable results to area businesses and others. You’ll work directly with businesses, non-profits, and area leaders to build integrated marketing campaigns. All while creatively telling their story, reaching audiences across radio, streaming, interactive websites and apps, and digital services including streaming TV, and much, much more.

We are always looking for great people that want to join our team. If you are interested, please send your resume to [email protected].

Open Positions

Apply through the links below.

Account Executive

Full Time - Rockford, Illinois

Are you driven by success? A strategic-thinking, competitive person with an interest in marketing? Mid-West Family Northern Illinois has a career opportunity for a self-starting, growth-minded, problem-solver dedicated to growing themselves, their client’s business, and their community as our next Account Executive.

This career offers a great deal of freedom while being a part of a company that follows core values focused on serving the community. Mid-West Family Northern Illinois provides you with extensive training and resources to create and sell strategic marketing campaigns and integrate them into our many platforms. This includes one-on-one and group training with our onboarding specialist, who is here to support your success and lead you toward professional growth. Learn more, here.

Interested? Please reach out:[email protected]

Business financial concept. busines sman and partner pointing graph paper are meeting to plan sales to meet targets set in next year.
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Assistant Brand Manager for 95.3 The Bull

Full Time - Rockford, Illinois

Do you live & breathe the country music lifestyle? Do you have a passion for radio? Are you a team player looking to make the jump to management? If so, Mid-West Family Northern Illinois is looking for you to help lead 95.3 The Bull. We’re looking for someone with at least 3 years of on-air radio experience and is creative, possesses a strong understanding of social media, and is passionate about on-air and event promotions from brainstorming to execution. The candidate must be willing to embrace the influencer role that comes with being a part of WRTB. Mid-West Family and WRTB have strived to put community first in all that we do, and the right person for this job must also possess the same desire to focus on our community. Learn more, here.

Interested? Please reach out:[email protected]

104.9 WXRX Morning Show Co-Host & Community Influencer

Full Time - Rockford, Illinois

Mid-West Family in Rockford is seeking a community influencer and co-host to join Matt on The Morning X. The ideal candidate has a great personality that can connect with an audience with a creative content mindset and is capable of quick conversational banter.
This person must also possess a strong understanding of social media and be willing to embrace the influencer role that comes with being a part of this show as a lifestyle.
This is your chance to be a part of a 30+ year legacy radio station in Rockford, Illinois. Over those years, WXRX and Mid-West Family have strived to put community first in all that we do, and the right person for this job must also possess the same desire to focus on our community.
We are looking for the right person to be one of the faces of WXRX in the community. Learn more, here.

Interested? Please reach out:[email protected]

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94.9 WDKB Local On Air & Influencer

Full Time - DeKalb, Illinois

Are you up on all the latest Social Media Trends? Do you love DeKalb and the surrounding areas? Do you have an outgoing personality who isn’t afraid to be in front of or behind the camera? Do you have a passion for radio and media? If so, Mid-West Family in DeKalb is looking for you! We are seeking a community influencer, social media guru, and on-air host to join the WDKB team. If you have a great personality that can connect with an audience and the DeKalb community with a creative content mindset, we want to talk to you! We are looking for someone who possesses a strong understanding of social media and is willing to embrace the influencer role that comes with being an on-air & online personality. Learn more, here.

Interested? Please reach out:[email protected]

Content Creator - Journalist

Full Time - Rockford, Illinois

The Rock River Current, an enterprising news startup that covers the Rockford, Illinois, region, is seeking a Content Writer and creator capable of telling stories across multiple forms of media including print, radio broadcast and short-form video.

The candidate will work closely with our news and marketing departments to report stories of community interest and create sponsored content for our advertising partners to showcase exciting information about the region. Learn more, here.

Interested? Please reach out:[email protected]

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