Our Mission & Vision

In 1956 our founder, William E. Walker, never sought to own control of any station.  Instead, associate with ”capable ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that a station serves it’s community well, it is bound to profit accordingly.” The whole of Mid-West Family is greater than the sum of its parts. We are focused on fostering relationships with our communities, our listeners, and our advertisers. In addition, we will grow people in each market with an eye toward potential market expansion in the future.

We are the only locally-owned and employee-owned media company and content producer in the region. We’ll empower you to leverage our successful brands, digital assets, influencers, and more to bring measurable results to area businesses and others. You’ll work directly with businesses, non-profits, and area leaders to build integrated marketing campaigns. All while creatively telling their story, reaching audiences across radio, streaming, interactive websites and apps, and digital services including streaming TV, and much, much more.

We are always looking for great people that want to join our team. If you are interested, please send your resume to [email protected].

Open Positions

Apply through the links below.

Account Executive

Full Time - Rockford, Illinois
Full Time - DeKalb, Illinois

Are you driven by success? A strategic-thinking, competitive person with an interest in marketing? Mid-West Family Northern Illinois has a career opportunity for a self-starting, growth-minded, problem-solver dedicated to growing themselves, their client’s business, and their community as our next Account Executive.

This career offers a great deal of freedom while being a part of a company that follows core values focused on serving the community. Mid-West Family Northern Illinois provides you with extensive training and resources to create and sell strategic marketing campaigns and integrate them into our many platforms. This includes one-on-one and group training with our onboarding specialist, who is here to support your success and lead you toward professional growth. Learn more, here.

Interested? Please reach out:[email protected]

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On-Air Brand Innovator for 95.3 The Bull

Full Time - Rockford, Illinois

Are you the person your friends look to for what’s happening around town? Do you love country music and feel at home behind a mic, on camera or entertaining an audience? Do you love creating sellable opportunities and bringing great ideas and promotions to life? Then you might be exactly what 95.3 The Bull needs! 

Mid-West Family Rockford is looking for an On-Air Personality looking to grow into management who can connect with listeners in a real, engaging way—on-air, on social media, and out in the community. This role is ideal for someone who wants to grow their presence in a market and in their career while contributing to a strong, locally focused station. Learn more, here.

Interested? Please reach out:[email protected]

Content Creator - Journalist

Full Time - Rockford, Illinois

The Rock River Current, an enterprising news startup that covers the Rockford, Illinois, region, is seeking a Content Writer and creator capable of telling stories across multiple forms of media including print, radio broadcast and short-form video.

The candidate will work closely with our news and marketing departments to report stories of community interest and create sponsored content for our advertising partners to showcase exciting information about the region. Learn more, here.

Interested? Please reach out:[email protected]

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