104.9 The X

104.9 The X is the heritage rock radio station serving greater Rockford for 27+ years. The X delivers mass appeal (1980’s to present) rock music while activating listeners to be engaged in their community.

Our Influencers

Kevin Wood104.9 The Morning X Hostkevin@wxrx.com

Matt Hall104.9 The Morning X Hostmatt@wxrx.com

Lou Lombardo104.9 The X Brand Managerlou@wxrx.com

Leapfrogging your competitors starts with learning about your goals. Take the first step, or hop, here

We’ll give you a head start and build a custom, strategic, focused plan to get quick results right out of the gate.

I Want to Receive A Quote For Radio Advertising

Why Mid-West Family Northern Illinois is the perfect marketing partner for you!

We Have A System To Get You Results

We have a proven track record for delivering results to local businesses just like yours.

Custom Fit To You

Our plans are not one-size-fits-all. They’re scalable and flexible to ensure you get what you need, on time and on budget.

We Can Implement Your Complete Strategy

We deliver a full-funnel plan to help you achieve your business goals.

It's Not Your Grandpa's Radio Strategy

Crafting your custom, focused marketing plan starts with YOU.

Our experts uncover your pain points, learn where you struggle, and where you shine.

Knowing your goals and desired results ensures we choose the right tools for the right job.

Broadcast Radio

We will create stories that will build a relationship with your target customers on our award-winning stations.

Streaming Radio

Put your message in front of over 100,000 people streaming our stations on our station's apps and websites.

Influencer Marketing

Allow our influencers to help introduce your brand to their 1000's of fans that know, like, and trust them.

Online Advertising

Place display ads on our station's apps and websites and reach over 1,000,000+ annual visitors.

Free Radio Advertising Quote

One of our experts will work with you to create a custom plan geared to help you accomplish your long-term business goals.

Let's Get Started

What Makes Us Different?

We can carry the branding and messaging strategy our experts help you create throughout your marketing strategy. That way your message remains congruent so your ideal customers remain connected with your brand.