Live Events & Sponsorships

Our Crowd Can Be Your Crowd

Want to get in front of enthusiastic fans, enjoy mass exposure, and take root in the hearts and minds of the community? Climb inside the gigantic footprint of these or other high-profile community events with us and significantly expand awareness of your brand.

Station Sponsorships

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815 Ale Fest

Every year we raise our glasses to our annual brewery-themed event, hosted at the Tebala Events Center! This highly anticipated gathering brings together beer enthusiasts, casual sippers, and connoisseurs alike for a day of sampling and socializing.

Each year, we welcome an average of 500 attendees eager to explore a diverse selection of brews from over 20 local breweries and establishments.

Beyond the beer, this event is an incredible opportunity for sponsors to gain visibility and connect directly with a passionate and engaged audience. With a variety of sponsorship packages available, businesses can showcase their brand through strategic placement, interactive experiences, and direct engagement with attendees.

Cutest Couple

Every year 95.3 The Bull is on the hunt for the Cutest Couple! We invite our listeners to submit their most heartwarming and downright adorable couple photos for a chance to claim the title. But the real fun begins when the competition heats up—because it’s up to our audience to decide!

Listeners put their voting skills to the test as they rally behind their favorite duo, casting votes to determine which couple will be crowned the cutest of them all. With plenty of friendly competition and community excitement, the contest brings people together in the name of love and fun.

The winning couple doesn’t just walk away with bragging rights—they’re also treated to an incredible selection of prizes, all generously provided by our local sponsors. From romantic dinners and spa packages to fun date-night experiences, the prizes make this contest one that couples look forward to year after year!

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St. Patrick's Day .1k

Get ready to put your endurance—or at least your sense of humor—to the test! The annual St. Patrick’s Day .1K is not your typical race; it’s a lighthearted, 328-foot "marathon" designed for maximum fun and minimum effort, all while supporting a great cause.

This fun-filled event benefits the Friends of Rockford Police K-9 Unit, ensuring that the hardworking K9 units get the resources they need (as well as their partners). Participants will receive locally sponsored goodies, including a commemorative mug, a festive t-shirt, and other St. Patrick’s Day-themed surprises to keep the spirit of the holiday alive.

Whether you're a seasoned athlete or a professional couch potato, this race is for everyone! So, grab your green gear, bring your best Irish cheer, and join us for a ridiculously short run with a big impact!

Shoeboxes for Soldiers

Since 2019, our mission has been simple but powerful: to provide much-needed and highly requested supplies to the brave men and women serving overseas. What started as a small effort has grown into an impactful initiative, with over 2,300 care packages sent to troops stationed around the world.

Thanks to the generosity of community sponsors and individuals like you, we’ve been able to make a real difference in the lives of our soldiers, offering them a taste of home, comfort, and a reminder that they are not forgotten. From essential toiletries and snacks to heartfelt letters of encouragement, every box we send carries appreciation and support from back home.

With your help, we can continue to expand our efforts and send even more supplies to those who sacrifice so much for our freedom. This picture truly captures the heart of our mission—showcasing the impact of these packages and the gratitude of the soldiers who receive them. Together, let’s keep the spirit of giving alive and show our troops just how much they mean to us!

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Feed the Need

For over two decades, we have been dedicated to making a difference in our community by collecting non-perishable food items for local food pantries. This initiative helps to ensure that families facing food insecurity have access to the nourishment they need, especially during the most critical times of the year.

Thanks to the generosity of local donors, businesses, and community partners, countless families have been able to put food on the table when they need it most. Every can, box, and bag of donated food plays a role in easing the burden for those struggling to make ends meet.

But the need continues, and with your support, we can reach even more families in need. Together, we can fight hunger and bring hope to our community.

Brightpoint  Donation Drive

Every day, children in our community face heartbreaking challenges, from domestic violence and homelessness to substance abuse and other difficult circumstances. These situations can rob them of the simple joys of childhood—but together, we can make a difference.

Brightpoint's mission is to provide these children with a safe space where they can escape their hardships, play freely, and simply be kids again. To support this effort, we launch a community-wide initiative from November through December, inviting everyone to give back to this incredible local organization.

There are many ways to help—whether through monetary donations, participation in giveback nights, or contributing to our toy drives. The funds and items collected will go directly toward purchasing toys, essential supplies like diapers and toiletries, and cold-weather necessities such as winter coats, hats, and gloves.

With your generosity, we can bring comfort, joy, and a sense of security to children who need it most.

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Christmas Music

The holiday season is a magical time filled with joy, nostalgia, and tradition—and few things capture the spirit of the season quite like Christmas music. Sponsoring holiday programming is a unique and powerful way for businesses to connect with their audience in a meaningful, memorable way.

By sponsoring Christmas music, you’re not only reaching potential clients but also becoming a cherished part of their holiday celebrations. It’s a marketing opportunity that resonates emotionally, builds brand loyalty, and drives real results.

Blood Drives

Blood drives are a vital lifeline for our community. Every year 95.3 The Bull and 104.9 The X host blood drives to support the community.

Every donation has the power to help multiple patients, from accident victims and surgery patients to those battling cancer and chronic illnesses.

Beyond the immediate medical benefits, blood drives strengthen our community by fostering a spirit of generosity and compassion. They bring people together for a common cause, reminding us that a single act of kindness can make a profound difference.

By participating in a blood drive, you’re not just giving blood—you’re giving hope, healing, and a second chance at life to someone in need. Join us in making a lasting impact—because every drop counts!

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Golf Outings

Sponsoring a golf outing is more than just putting your company’s name on a banner—it’s an opportunity to build meaningful relationships, increase brand awareness, and showcase your business to a targeted audience in a relaxed and enjoyable setting. Whether you're looking to connect with potential clients, strengthen ties with existing customers, or demonstrate your commitment to the community, a golf outing sponsorship offers a unique and impactful way to engage.

One of the most rewarding aspects of sponsoring a golf outing is the opportunity to give back to local nonprofits. Customers appreciate brands that support their communities, and this sponsorship is a meaningful way to show your commitment.

On-Air Live Options

Live Mentions

Have your brand mentioned by one of our on-air personalities and have them personally connect with your brand so they can influence their followers to buy your products and services.

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Live Appearances

Leverage the following of any of our in-house radio personalities and their raving fans and host an appearance at your business location.