Sometimes, there is a struggle to create an off season event with a niche audience. What do you do to overcome this obstacle, and create a successful event? Well, Mid-West Family has the answer after their successful, and sold out, 2023 815 Ale Fest event.
The Challenges
- How to drive attendance?
- How to create a large event in an off season?
To overcome these challenges, Mid-West Family needed to define their target audience, find a venue to host their event (at the capacity they needed), and secure vendors. Mid-West Family offered some great solutions for the results they were looking for.
The Solution
Our goal was to showcase local establishments while maximizing profit and regional awareness.
Mid-West Family partnered with local businesses to secure sponsorships. They also sought out support from local restaurants and breweries to create the largest regional impact. These affiliations created an environment for a sold out event.
"It's a great way to showcase local brews." ~ Katy Chadwick
The Results
PROFIT
%
TICKETS SOLD
SPONSORS
BEER VENDORS
NON-BEER VENDORS
FOOD TRUCKS
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