Mid-West Family Creates A Successful 5th Annual 815 Ale Fest

Sometimes, there is a struggle to create an off season event with a niche audience. What do you do to overcome this obstacle, and create a successful event? Well, Mid-West Family has the answer after their successful, and sold out, 2023 815 Ale Fest event.

(Photo by Kevin Haas/Rock River Current)

The Challenges

  • How to drive attendance?
  • How to create a large event in an off season?

To overcome these challenges, Mid-West Family needed to define their target audience, find a venue to host their event (at the capacity they needed), and secure vendors. Mid-West Family offered some great solutions for the results they were looking for.

The Solution

Our goal was to showcase local establishments while maximizing profit and regional awareness.

Mid-West Family partnered with local businesses to secure sponsorships. They also sought out support from local restaurants and breweries to create the largest regional impact. These affiliations created an environment for a sold out event.

"It's a great way to showcase local brews." ~ Katy Chadwick

Kim and Chris White show off their pretzel necklaces on Saturday, Feb. 4, 2023, at 815 Ale Fest at the Tebala Event Center. (Photo by Kevin Haas/Rock River Current)

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