Steve Summers

His beard reminds us of Santa Claus. Honestly, Steve is the Santa of Rockford, always giving back. Are you on his nice list?

A really good quote will go right here!

Am I a good fit to become your new influencing partner?

I got the showbiz bug at Woodstock High School while in their theatre program. I found the radio bug while I was a freshman at the University of Wisconsin-Whitewater. They say “If you love what you do, you never work a day in your life”. I am proof that it’s true. From the minute I walked into WSUW FM 91.7, the college station in Whitewater, I found that connection.

How did I land in Rockford? A buddy of mine fixed me up on a blind date. Yes, a blind date.

I met my wife Yvonne on that blind date to see REO Speedwagon at the BMO Harris Bank Center, known at that time as the Metro Centre. It was like a connection I never felt. They say, “You know when it’s right, it’s right”. Yup. And now, so many years later, we are grandparents to a beautiful little girl!

Working in Rockford Radio gives you the chance to help so many. I am a Board Member for GiGi’s Playhouse-Rockford serving many with Down Syndrome. I assist whenever I can with The Rockford Salvation Army, March of Dimes, The Rock River Valley Food Pantry, and many more.

I thank you for the many years you have been listening to me every morning. I couldn’t do any of this without you. I am extremely grateful for the opportunity to join you every morning. Give me a call in the morning sometime and let’s catch up.

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Areas of Expertise

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Types of Clients I Serve Best

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Causes I Support

GiGi’s Playhouse of Rockford
The Salvation Army of Rockford & Winnebago County
March of Dimes
Rock River Valley Food Pantry

My plan for YOUR success

1 Schedule an appointment to talk about your aspirations for your business

2 Help you cultivate your brand's narrative to reach your target audience

3 Start maximizing your marketing investment with a clear focus and understanding of where you are going and how to get there

Request A Meeting With Steve

Let's Talk

Chris Thomas

Badger Real Estate

Leia is a rare combination you don't find very often these days. She clearly takes pride in her job & it shows. I'm always confident that she will take care of any task or challenge that comes her way.

Dan Davis

Complete Nutrition

Leia took over our account she really showed us how much she truly loves her work. She's always working! And as a business owner, I can relate to that. As I have come to understand how to find success in the retail business, Leia has been a great partner. There has never been a time, while Leia has been handling our account, where I did not feel like she was giving 110%

Scott Nyland

S & R Remodeling

I have been in business for over 24 years and have yet to find a better sales rep. Leia has helped our business expand by 40% in just three years. She has watched the progress and managed our advertising dollars to the penny. Leia is very creative and has come up with ideas that have sparked a lot of interest in our company. She has been available after the sale and that one gets my highest mark. We can't say enough about the great service we have gotten from her and would strongly suggest if you have a company that needs her services don't look and further.

Angelina Bires

Rock n Glam Salon

Leia is the best. She is the most hard working person I know. She knows what is best for you and your business. I highly recommend Leia at Mid-west Family. Always has great ideas and helps you along the way to make your business grow.

Krystal Strassman

DRS Asphalt Paving

Leia is awesome to work with. Her intuitive character will glide the advertising process with ease and fun. (Yes, business should be enjoyable). The results speak for themselves- we increased our sales significantly and I know it was radio because people would sing the jingle to us! Thank you for working with us Leia.

Angie Mack

Rejuvenation Clinic of Sauk Prairie

Lucky to have found Leia and the MWF team. Outstanding customer service! Partners who you can count on to support you in creative non- pressured business decisions. Love working with Leia!

Marshall Fairman

Sugar River Raceway

We Have been a customer of Mid-West Family for close to 20 years. Our current sales rep Leia is top notch. She knows the company and its resources front to back and also knows the industry top to bottom. I tell Leia what the budget is for the year and she comes back with a suggested program that produces results year in and year out. Give them a try.

James Kademan

Easy Order Windows

Leia and the crew at Mid-West Family do an exceptional job doing what they can to get ears, eyes and wallets open to your business. They have a solid crew that understands and appreciates the challenges of marketing in a world with more noise than ever before. In this area, you have two options for your business: 1) Talk to Leia or 2) Wish that you did.

Tom Ferry

Bergstrom Cadillac and Bergstrom Chevy

Leia and the Midwest Team have gone above and beyond to help in our business’s success. They take genuine pride in helping companies grow. We continue to challenge them and they continue to deliver results!

Julie Bennett

St. Vincent De Paul

Leia and the MWF team have helped us build a strong advertising strategy and grow brand awareness in the community. They're easy to work with, share creative ideas, and deliver with clear metrics. And they're fun!

Let's Influence The Stateline Together!

I know not everyone is ready to schedule a meeting, but they'd like to continue the conversation.

Here's your chance.